Experience

Ipsos

New York, NY | Marketing Analyst (2025 - Present)

  • Orchestrate multi-channel B2B brand amplification initiatives for the Creative Excellence team, producing executive thought leadership and dynamic assets that engage a global network of 500,000+ followers. 

  • Launch innovative paid digital acquisition channels by spearheading new paid search campaigns and targeted paid advertising strategies on platforms like Reddit and Instagram to drive continuous audience growth. 

  • Synthesize complex advertising effectiveness datasets into clean, intuitive charts and compelling visual graphics, translating heavy data into publicly accessible research reports for key internal and external stakeholders. 

  • Execute end-to-end event strategy for high-profile industry activations, consistently delivering a 68% YoY increase in impressions for Ipsos' marquee Super Bowl event to reinforce market leadership. 

  • Optimize B2B marketing campaigns by consolidating social performance metrics, paid ad analytics, and public relations data to maximize audience penetration and qualified engagement. 

Global Strategy Group

New York, NY | Marketing and Business Development Associate (2022-2023)

  • Optimized corporate digital footprint across web properties, social platforms (25k+ followers), and lifecycle email marketing campaigns targeting 6,000+ key contacts, securing consistent, measurable gains in pipeline visibility. 

  • Collaborated with C-suite and cross-functional leadership to synthesize deep-dive client research backgrounders and customized marketing assets, aligning pitch strategies directly with enterprise-level business objectives. 

  • Expanded and optimized the library of customizable marketing collateral, building high-impact capabilities decks and email frameworks that accelerated targeted outreach to C-suite executives and nonprofit leaders. 

Business Insider (Insider Inc.)

New York, NY | Events Intern (2021-2022)

  • Managed lifecycle marketing operations, including target email campaigns, social promotions, and optimized landing pages, for 30+ client-sponsored virtual events and digital editorial conferences. 

  • Implemented sophisticated list segmentation and data workflows, building centralized dashboards to analyze pre- and post-event performance metrics that directly improved subsequent attendee conversion and operational workflows. 

Hurricane Productions

Coral Gables, FL | Chair (2021-2022) | Marketing Chair (2019 - 2021)

  • Appointed as an Executive Board Member for the university's largest programming body consisting of 7 operational branches and 60 committee members to execute over 200 large-scale campus community events. 

  • Controlled a $100,000 annual budget, negotiating vendor contracts and driving marketing strategies for high-capacity activations and entertainment events drawing 300+ attendees per instance. 

Others:

  • Graduate Student Supervisor (2024-2025) - Heard Libraries (Vanderbilt University)

  • Resident Assistant (2021-2022) - Stanford Residential College (University of Miami)

  • Student Assistant (2019 - 2021) - University of Miami Office of Undergraduate Admissions